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A language issue During the 1990s and 2000s, domestic film companies actively cooperated with foreign ones, making films and TV series aimed not only at the Ukrainian consumer. Most often, cooperation was carried out with Russian film companies, and since 2014, the volume of such work has decreased to almost zero. There was a reorientation towards European partners for the joint creation of film projects: "Frost" (Lithuania, Ukraine, France, Poland, 2017), "Izy" (Ukraine, Italy, 2017), "Brama" (Ukraine, USA, 2017), etc.

The main genres of American art cinema were finally formed in the 1920s and 1940s. 20th century Consumer demand for film products played a big role in this process, because the cinema depended on how profitable the films were.

The concept of film genre began to take shape with the establishment of the Hollywood studio system. It helped systematize the production of films and facilitated their promotion to the market. Each studio specialized in the production of films of a certain genre: Paramount Pictures produced comedies, Universal Studios - horror films, Metro-Goldwyn-Mayer - musicals, etc. At the same time, some directors and actors began to associate the audience with specific genres of movies: director Alfred Hitchcock — with thrillers, Jeffrey Ford — with westerns, Douglas Sirk — with melodramas, Wes Craven and Lamberto Vava — with horror films, John By — with action films , Roland Emmerich — with disaster films.