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The slogan "Trade goes for cinema" appeared in the 20syears of the last century, that is, it is possibleto say, along with Hollywood. Together with a ticket tomoviegoers bought not only the film, but alsoadvertising of goods, which he then toowillingly bought, ideas, way of thinking . Nothing since thenhas changed: the viewer pays exactly the same for advertising, for ideas, forway of thinking . Hollywood is notonly it does not so much reflect reality - it mostly shapes it. Invention of the Lumière brothersproved to be an excellent weapon in the hands of those who 100years ago applied toCalifornia, to there, into an unremarkable town where it is forbidden to drive more than200 cattle, start a new oneera of civilization. Civilizations calledHollywood

In the second half of the 70s- the first half of the 80sfilmmakers are trying to understandVietnamese tragedy. INa genius forever remained in the treasury of the world cinematographyepisode - flightAmerican x helicopters to the music of "Flight of the Valkyries" fromoperas by R. Wagner"Ring of the Nibelung" ,which symbolizes impendinginevitable tragedy.In the specified period, the genre palette of American cinema was enriched.Simultaneously with melodramas, newa kind of action movie ("Superman" by R. Zonner, "Konai,barbarian" by J. Milius), ironic comedies ("Interiors ", "Manhattan" by V. Allen andetc.) onpolitical tapes appear on the screens ("Justice for all"S. Pollak), space films("Star Wars" by J. Lucas") and others.A special place in the US film arts of the second half of the 70s and early 80ssit for yearsfilms that make sense of the phenomenon of the film and television industry and the fate of people who were associated with themown life.

Our editors conducted a survey in which 100 respondents of different ages and genders took part. According to the results, 75% of the respondents claim that they mostly do not watch Ukrainian cinema and have a neutral attitude towards it, although their further answers let us understand that they still watch Ukrainian cinema without identifying it with Ukraine. When asked to mention Ukrainian film works, 40% of respondents could not give an answer. Among the 60% of respondents who were able to remember Ukrainian cinema, the following films were most often mentioned: "Squat32" (2019, romantic drama), "Mykyta Kozhumyak" (2016, cartoon), "Devoted" (2020, historical drama), "Mad Wedding" (2018, comedy), "I, You, He, She" (2018, comedy).